What happens when travel, storytelling, and curated onboard experiences come together in one unforgettable sailing?
Recently, Virgin Voyages invited more than 1,000 creators aboard its first-ever Virgin Voyages Creator Cruise, a purposefully designed voyage that brought together influencers across travel, lifestyle, entertainment, wellness, and more sectors to experience the brand's signature approach to modern cruising. The sailing also showcased the evolution of the Virgin Voyages influencer program, giving creators opportunities to experience and share the brand through authentic, real-time storytelling.
Through its partnership with OneSpaWorld, Virgin Voyages offers a thoughtfully designed wellness program across its fleet, including spa treatments, fitness classes, recovery experiences, and beauty services that allow sailors to recharge between moments of exploration and entertainment. Since 2019, OneSpaWorld has operated Virgin Voyages' wellness offerings, bringing its expertise in spa and fitness programming onboard to elevate the guest experience in a seamless and accessible way.
For the Creator Cruise, OneSpaWorld collaborated with Virgin Voyages to introduce select influencers to these wellness experiences firsthand. As part of the Virgin Voyages influencer program, creators were invited to explore spa and salon treatments, fitness offerings, and recovery-focused services that reflect the broader philosophy of feeling good while traveling—not as a separate retreat, but as a natural extension of the onboard lifestyle.
Throughout the sailing, creators experienced a dynamic mix of moments, from entertainment and dining to wellness touchpoints designed to support balance and restoration between activities. The result was a continuous flow of content that captured life at sea in real time, offering audiences an authentic look at the Virgin Voyages Creator Cruise through a creator-first perspective.
One of the standout recaps from the voyage?
"Virgin Creator Cruise in 20 Seconds"
Watch it here: Virgin Creator Cruise in 20 Seconds
In just 20 seconds, the video captures the energy of the sailing, featuring ocean views, onboard moments, wellness snapshots, and the vibrant atmosphere that defines Virgin Voyages' modern cruise experience.
Bringing the Experience Back to Shore
The Creator Cruise wasn't just about documenting life onboard. It was about translating meaningful experiences into storytelling that lives far beyond the ship.
That same philosophy carries through to TimeToSpa, where the premium wellness products featured in OneSpaWorld-operated spa environments are available for guests to continue their self-care routines at home. From maintaining a post-treatment glow to recreating restorative rituals long after returning home, TimeToSpa extends the feeling of being onboard well beyond the voyage itself.
Because while the sailing may end, the ritual of self-care doesn't have to.
